Re: UKNM: the absurd economics of the net

[Steve Johnston/IMRG]

<snip>

>How the Hell do you ensure that the banners are read?


>Which brings me back to my favourite rant. BANNERS JUST SUCK.


The results of an online survey of 12-16 year olds we have been running 

since the 19th Jansupport your contention entirely. Answer 11, 78% do not 

click on banners):

http://www.imrg.org/survey/answers/youth.htm


As I suspect there are very few 12-16 year olds on this list, so can I 

request you do not fill in a response. But for those interested, the 

question page is here:

http://www.imrg.org/survey/answers/youth.htm


<snip>

>Advertising - Get Over It.


I've tried such heresy on this audience before, they don't like it. Or 

rather they ignore it.


Steve Johnston

Director of Development

The IMRG

www.imrg.org

07000 46 46 74


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