Re: UKNM: Airlines

[Nabil Shabka]

Actually, I think it was a quintissential marketing gaff.  Rather than

say they were going to charge offline users more, they should have said

they were going to offer online users a discount. Which is what they

have now done.  Is the glass half empty or half full.  It's all about

perception.


Nabil


Dee Edwards wrote:

> 

> Has anyone else been following what is going on at Delta Airlines?

> Latest at

> http://www.foxnews.com/js_index.sml?content=/scitech/020999/delta.sml

> 

> It seemed odd that they initially gave out the message that non-Web

> customers got charged more rather than Web get charged less.  Now, they

> seem to be going on a different road (I'm presuming that they are trying

> to offload inventory).

> 

> |   ||  |||    r  a  z  o  r  f  i  s  h  , london

> 

> dee edwards

>        [ new business manager ]

>                                   >> (44) 0171.357.8838 x 219

> http://www.razorfish.co.uk


-- 

Nabil Shabka

BiblioTech

631-633 Fulham Road

London,  SW6 5UQ

UK


http://www.bibliotech.co.uk


Tel:  44-171-460 4646

Fax:  44-171-736 6066 

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