Re: UKNM: How much is enough

[Jim Sterne]

At 06:53 AM 2/11/99 , Charles Linn wrote:

>If asked the question "how much bandwidth should I have for my wonderful new

>website?", I'm sure everyone would say as much as you can afford.  Does anyone

>have any useful rules of thumb though for when we should upgrade


What? And leave everybody else out in the cold?


I spoke with webmasters from Netscape and Microsoft in

the same week last year and asked the same question.

Now, clearly, they have traffic that's on a bit different

scale than the rest of us mere mortals, but they both

said the same thing and it's worth noting.


Every time they doubled their capacity (both servers and

pipes) they doubled their pageviews. They both said that

people have a time limit when surfing. People will spend 

only X minutes at your site and if you can show them 6

pages in that X minutes, that's all they'll look at. 

However, if you can serve up 12 pages in X minutes, 

they will look at 12 pages.


---------------------------------------------------------

Jim Sterne              Target Marketing of Santa Barbara

jsternetargeting [dot] com

            http://www.targeting.com

Author, Speaker, Consultant               +1 805-965-3184

Internet Marketing & Customer Service Strategy Consulting

Subscribe today to the mostly monthly "Full Sterne Ahead"

========================================================= 

********************

UKNM is sponsored by Excite UK, visit us at http://www.excite.co.uk.

Email Khalil Ibrahimi

khalilexcitecorp [dot] com (mailto:khalilexcitecorp [dot] com)

 to advertise on Excite.

********************

Change your UKNM subscription use http://www.chinwag.com/uknm.html