Re: UKNM: Creativity

[Tim Ireland]

>As I said in my original post, some of the best design ideas come from

>people who are able to act outside the contstraints of the briefing (ie

>"management") processes. Hence the aim to encourage unknown designers to

>have a go and see what they come up with.


A lot of comments here did miss the point.


The beauty of this idea is that most of the tools required to create a good

banner ad are readily (and often freely) available. A competition/promotion

like this would be much easier on entrants than a 'make your own magazine

ad' competition for instance - and many entries would be close to finished

product (especially if you put size/animation constraints etc. on the

submissions).


This is why I see it as a positive idea that could either be supported by

the industry or even run as a promotion for an *actual* campaign. Besides,

anything we can do to sow a few seeds is in our interest - as I said, this

industry will be screaming for creatives within 12 months.


Tim Ireland

tim [dot] ivirgin [dot] net

MONDOVISION

Freelance Copywriting

http://business.virgin.net/tim.i/index.htm

"domain names are for wimps" 

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