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Subject: UKNM: benign viruses
From: Charles Linn
Date: Tue, 22 Feb 2000 18:32:52 GMT

Well viruses of the marketing variety anyway.

I am trying to find some figures on successful viral marketing campaigns
e.g. how many people downloaded the Guinness screensaver, how many people
took up BOL's free boo offer when they launched. Does anyone have anything
like this?

Cheers

Chas Linn

Producer
TPD Interactive
www.tpd.co.uk


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Replies
  Re: UKNM: benign viruses, lizvlx

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