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Subject: Re: UKNM: Figures
From: John McCarthy
Date: Mon, 28 Feb 2000 09:43:35 GMT

Click through rates:

> Any attempt to calculate an "average" is meaningless since the
distribution
> is so high.

In case this discourages anyone, can I restate that I still need numbers.

Minimums and maximums recorded would be a start. (my max at the moment is
3%)
Averages - means, medians or modes - would also help from whatever
category, site or campaign (please specify)
Distibutions of click through rates would be gold dust.

Thanks
John


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