Re: UKNM: RE: Top 100 new Media people

[Phil Gyford]

At 10:52 27/01/99 +0000, you wrote:

>I agree with everyone's comments that the idea of measuring someone's

>significance in the market by the amount of press coverage they get is

>flawed, but surely it would be constructive to apply more thinking of

>alternatives and less sarcasm...?


Why do we need alternatives? Why do we need any methods of ranking people

in any kind of chart to measure their supposed significance? There are 101

more useful and worthwhile projects to which people with skills and

resources could put their minds and time.


Phil


>Or am I just too darn nice for this business?

>

>Kirsty Race

>Media Planner/Buyer

>Walker Media

>0171 447 7513


 Phil Gyford

 http://www.gyford.com /

philgyford [dot] com

 w:0171.766.6491 / h:0171.622.9058 / m:0850.958.299

 Deputy Editor, Capital Interactive / http://capitalinteractive.com


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