[Previous] [Next] - [Index] [Thread Index] - [Previous in Thread] [Next in Thread]

Subject: Re: UKNM: Toys R US - site, outdated - who does it???
From: Ian Betteridge
Date: Wed, 27 Jan 1999 16:42:24 GMT

> These companies,, (Toys r' us, WalMart, KMart, Sears, etc...) can't afford
> to go on the web, and can't afford to have people shop online. Why? If they
> do, they canibalize (forgive the spelling) their own stores. These stores
> have millions upon millions upon millions of dollars invested in stores,
> people, parking lots, bricks, mortar, etc... If they start selling on the
> web full force, they eat into what they've spent so much money to build.

You're not wrong, and it's one of the major problems with both the mind set
of companies who 'want to be on the Web' and the consultants that they bring
in to advice them.

The basic, unpalatable truth is that their business is going to be eaten by
online stores, and if that's going to happen you might as well eat your own
sales, rather than have a competitor eat them for you. It's all a question
of timing.

This should be the first piece of advice that *any* consultancy gives - and
yet, who does?

Ian Betteridge News Editor, MacUser UK
W: 0171 917 3872 M: 07957 235463
H: 01273 695488
"Truth is rarely pure, and never simple" - O. W.
UKNM is sponsored by Excite UK, visit us at http://www.excite.co.uk.
Email Khalil Ibrahimi khalilatexcitecorp [dot] com (mailto:khalilatexcitecorp [dot] com) to advertise on Excite.
Change your UKNM subscription use http://www.chinwag.com/uknm.html

  Re: UKNM: Toys R US - site, outdated - w, Manar Hussain
  Re: UKNM: Toys R US - site, outdated - w, Peter Shankman

[Previous] [Next] - [Index] [Thread Index] - [Next in Thread] [Previous in Thread]