UKNM: RE: specialised research

[Ian Tester]

I think Fletcher (or Forrester UK, as we'll have to get used to calling them

soon . . .) charge about £500 per question included in their Internet User

Monitor (last go, ~50,000 respondents). I dunno when they're running the

next one, depends how keen you are to get hold of the data. I guess analysis

would be extra.


But if you're looking for something that specific, Leslie's right - you're

unlikely to get hold of it unless you commission it - these guys can only

really ask ~80 questions in a go, and these tend to focus on slightly more

mainstream stuff (although you might get a datapoint on online grocery

purchasers).


If you commission a few questions, and then x-tab them with the answers for

the other 80, you're going to end up with some totally excellent data, which

should answer a whole raft of stuff on your target group.


i


Leslie wrote:

"if you really want the specific information on online food shoppers, then

your best bet is really to pay someone like nop, fletch, jup, etc, to do

this specific research on your behalf, that way you'll have very focused

information that meets your needs 100% as it is based on your needs and

interests rather than being a sub-set of a general report into the net."


Ian Tester, Business Development, boo.com http://www.boo.com

boo.com Group Limited, 136 Regent Street, London W1R 6HJ, UK

T + 44 (0)20 7959 4445 M +44 (0)7880 557692 F +44 (0)20 7950 0951 E

ian [dot] testeruk [dot] boo [dot] com

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