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Subject: RE: UKNM: Bluecycle.com - what's the rumpus?
From: Mike Butcher
Date: Wed, 26 Jan 2000 19:12:08 GMT

>No just of question of "reading it in the press" but over the last few days,
>they have actually placed advertisments in newspapers.
>So the question is???? What is the point of advertising saying you can do
>all sorts of wonderful things on the site and then there is nothing to do
>apart from give your e-mail address?

The point I guess is to capture a database of email addresses into which
you can sell the site's service when it does appear. Remember the non-net
people out there aren't as demanding as UKNM people generally and won't
think too much of registering. Egg.com captured a database of about a
million people prior to actual launch - a handy thing to have.

I think there's a lifespan to this strategy however, and is not exactly
'permission marketing' led. Plenty of people will unsubscribe, of course.


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  RE: UKNM: Bluecycle.com - what's the rum, Sam Michel

  RE: UKNM: Bluecycle.com - what's the rum, Bunder, Leslie

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