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Subject: RE: UKNM: Bluecycle.com - what's the rumpus?
From: Sam Michel
Date: Thu, 27 Jan 2000 00:03:53 GMT

At 15:57 26/01/00 +0000, Mike Butcher wrote:
>The point I guess is to capture a database of email addresses into which
>you can sell the site's service when it does appear. Remember the non-net
>people out there aren't as demanding as UKNM people generally and won't
>think too much of registering. Egg.com captured a database of about a
>million people prior to actual launch - a handy thing to have.

I'm not sure this is true. Although I'd say UKNM generally gives a pretty
harsh critique of sites that launch, subscribers are more likely to wade
through forms that don't work and dodgy interfaces because they are
experience Internet users.

Jane Average surfer, who has just hooked up with the free ISP that came
installed on her machine, will high-tail it out of any site she visits,
which has a confused navigation/offer. Emperically speaking, I spent 3
hours on the phone this afternoon explaining to my father where to click
the mouse to type in a URL on IE, even the best ecommerce sites have still
got a way to go.

Toodle Pip


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  RE: UKNM: Bluecycle.com - what's the rum, Chris Heathcote

  RE: UKNM: Bluecycle.com - what's the rum, Bunder, Leslie
  RE: UKNM: Bluecycle.com - what's the rum, Mike Butcher

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