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Subject: RE: UKNM: Bluecycle.com - what's the rumpus?
From: Chris Heathcote
Date: Thu, 27 Jan 2000 12:40:04 GMT

At 7:16 pm +0000 on 26/1/00, Sam Michel wrote:

>Jane Average surfer, who has just hooked up with the free ISP that
>came installed on her machine, will high-tail it out of any site she
>visits, which has a confused navigation/offer.


To paraphrase Nielsen:

business = hits x conversion

Conversion is a lot easier to increase - refining usability,
listening to the customer, treating the customer as an individual,
and not treating them as stupid, can easily double or treble the
conversion rate. Getting the technology really working to the user's
advantage is also a requirement.

To quote from someone's sig I saw today:
"Any sufficiently advanced technology is indistinguishable from a rigged demo."

Chris Heathcote <Head> New Media
http://www.head-newmedia.com/ tel: +44(0)1717377579
http://www.head-space.org/ fax: +44(0)1717377971

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  Re: UKNM: Bluecycle.com - what's the rum, Paul Douglas

  RE: UKNM: Bluecycle.com - what's the rum, Sam Michel

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