UKNM: Student media monitoring (Claire Simpson)

[Emma Jeffs]

You are right - cuttings agencies don't cut for them.  Beatwax or Get Real!

(another student marketing agency) should monitor cuttings - however I have

worked with both of them recently for a student website launch (in my

previous PR agency) and they didn't seem to actually get hold of the

coverage.


Having said that, it's hard to get hold of it anyway - we tried to do it for

our client as PR agencies should, but you are relying on students sending

you copies of the coverage and they often don't .  Also, databases like

MediaDisk don't list all the student titles so you have to call round the

list of unis/colleges yourself and create your own list.  "Staff" turnover

at student mags is also extremely high, making constant contact very hard.

They don't answer the phones either.


good luck - let me know if you do find anyone who can help.


Emma



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