RE: UKNM: RE: Ideaz

[Ashley Pomeroy]

>>>>Though, of course, war memorials celebrate the power of groups of

'ordinary' people getting together very ably...<<<<


...under the command of decisive, proactive individuals. Often to go off

and fight the indirect results of other decisive, proactive individuals

with lower moral standards. Business is war, and all that.


>>>>My experience to date of commercially creative prima donnas in the

dotcom world is [ping]<<<<


My rant against mediocrity was not a championing of the Ayn-Randian

megalomaniac - such people are usually as mediocre as the masses, it's

just that they're scared to appear so, and thus shout loudest. Nobody

dares to challenge them, they build up a reputation, and then we all

listen to them and say nothing contrariwise for fear of appearing

off-message. The root of the problem is that style is always more

persuasive than substance. As marketers this is our job - to generate

style. It doesn't matter what the content is. There might be no content at

all.


It's the difference between being smart, and giving the impression of

being smart. Of being a normal sane human being, and giving the impression

of being a normal sane human being. You can't learn to be creative; but

you can learn to give the impression that you are creative. In a world

that can't tell the difference, you get a lot of bluffers. I am one

myself. I am convinced that 'American Psycho' is an accurate portrayal of

the corporate mindset.


-

"In the land of the blind, the blindest man is king"

Ashley Pomeroy -

arpslab [dot] org

 - http://www.ashleypomeroy.com/


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