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Subject: UKNM: Re: Ideaz
From: Terry Kendrick
Date: Mon, 15 Jan 2001 16:12:36 GMT

Richard Uttley wrote:

>The dot.com boom fell apart not through lack of creativity but through a
>lack of good business sense. Who's to say you couldn't make a business out
>of selling Tictacs online if it were done properly.

Aren't you getting as little carried away here Richard with the Tictacs
example? I wouldn't take the marketing planning project myself.

In my view the reason the dotcom boom has stalled (it won't go away) is
that people don't really want to buy that way at the moment in sufficient
numbers. Plus, the whole thing was based on someone else's money.
Boringly simple.

Ah...must be a time to return to strategic marketing planning. I didn't
fully "get it" when I was confronted with the belief than businesses needed
to be "designed" not "planned". Thank goodness for a return to sanity and
the potential for significant net marketing profits over the next
decade. This is a time of great opportunity. As always.


Terry Kendrick
School of Management, University of East Anglia, Norwich NR4 7TJ. UK
Direct line +44 (0)1603 593217 or
Home office : +44 (0)1603 628818
More about Terry : http://www.terrykendrick.co.uk
(updated November 2000)
"Seems like when I practice, I get luckier" Anon.

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