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Subject: UKNM: Lego
From: Tim Ireland
Date: Mon, 15 Jan 2001 16:19:00 GMT

I'm sorry? Lego lost *how* much last year?

And their solution is to join up with *Microsoft* to make computer games and
worry less about selling those little plastic bricks?

FFS, does anybody at Lego have a web browser (or a grip on reality)?

There's a whole secondary industry on the web born of the consumers
enthusiasm for - and need for - their product (I'm sorry, but only true
geeks know how hard it is to buy more than the standard sets in this
country, and the parts/sets on offer from the Lego site are far from

Maybe they should, rather than give up on the consumers, simply invite them
in from the wilderness?

Tim Ireland
Director of Marketing

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  RE: UKNM: Cost of bringing in visitors, Geoff Inns

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