UKNM: Lego

[Tim Ireland]

I'm sorry? Lego lost *how* much last year?


And their solution is to join up with *Microsoft* to make computer games and

worry less about selling those little plastic bricks?


FFS, does anybody at Lego have a web browser (or a grip on reality)?


There's a whole secondary industry on the web born of the consumers

enthusiasm for - and need for - their product (I'm sorry, but only true

geeks know how hard it is to buy more than the standard sets in this

country, and the parts/sets on offer from the Lego site are far from

impressive).


Maybe they should, rather than give up on the consumers, simply invite them

in from the wilderness?


Tim Ireland

Director of Marketing

www.designercity.com


related links:

http://www.lugnet.com/

http://www.brickshelf.com/

http://www.brickbay.com/



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