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Subject: RE: UKNM: More viral stuff......
From: Terry.Cawkwell
Date: Wed, 17 Jan 2001 17:03:12 GMT

What are the Data Protection implications of such activity? I notice
Nationwide are doing something similar with their 'Win a holiday'. The more
friends you recommend the more entries you get and then your friend is
emailed and can recommend etc etc.

Surely they are:
1. collecting names (data) without consent
2. processing such data by sending out an email to the friend.

What are the views of the list? Surely this type of marketing goes against
the DPA and such companies could ultimately be fined for this activity,
should a complaint be made.

Terry Cawkwell

-----Original Message-----
From: Emily Dubberley [emilydatabctales [dot] com (mailto:emilydatabctales [dot] com)]
Sent: 17 January 2001 12:28
To: uk-netmarketingatchinwag [dot] com
Subject: RE: UKNM: More viral stuff......

The dotmusic music quiz was great - you took part in a music quiz, scoring
up to 10 points, then got an additional point for every friend you referred
who signed up for it.

I saw a case study on it and think they had 300,000 enter it the first time
and 700,000 the second time (when they refined it to allow you to choose
between music genres, enter every day to win a prize and had weekly winners
as well as overall winners)

The prize wasn't anything particularly huge - stereo equipment and CDs if I
remember rightly - but the game was highly addictive



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  RE: UKNM: More viral stuff......, Emily Dubberley

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