RE: UKNM: More viral stuff......

[Darren Priest]

Hmm...


http://hotbot.lycos.com/?MT=viral+marketing+success&SM=phrase


-----Original Message-----

From: Paul ODonoghue [

Paul [dot] ODonoghuecitruspublishing [dot] com (mailto:Paul [dot] ODonoghuecitruspublishing [dot] com)

]

Sent: 18 January 2001 09:50

To:

uknmchinwag [dot] com

Subject: RE: UKNM: More viral stuff......



John, great points. I must be doing my job right as I have already followed

those steps (as standard). The client has bought into the idea and wants to

run with our suggestions. The problem that I am having is trying to convince

two people who initially have no understanding of or experience of viral

campaigns/online marketing (or any marketing come to that). They are worried

about legalities (funnily enough being lawyers) and protocol etc. By showing

them other examples it bridges the confidence gap and educates them at the

same time.


There are times when planning, research, cost, logic and strategy are not

enough when ultimately dealing with people outside of the industry.


But thanks for the refresher on campaign planning!


Paul O'Donoghue

Head of New Business - New Media

Citrus

020 7577 9352

http://www.citruspublishing.com



-----Original Message-----

From: John Sullivan [

johnbenzo8 [dot] org (mailto:johnbenzo8 [dot] org)

]

Sent: 17 January 2001 21:56

To:

uk-netmarketingchinwag [dot] com

Subject: Re: UKNM: More viral stuff......



Paul,


> > I am trying to convince a clients legal dept. to ok a Viral campaign!

(oh

> > lord, help me please!) i need some examples (not the Felix one please)

that

> > the list think are or have been good or effective virals.......


How about doing things the hard way? Do some research in your sector: find

out whether it'll be a cost-effective method of marketing for your client.

Check into how much it'll cost to develop such a campaign, whether their

target would accept it and whether it would ultimately (and measurably)

solve you client's business need. A whole lot more convincing than saying

"it worked for these guys", don't you think?


John "I remember marketing..." Sullivan