Piece of string question

[Ben Rooney]

Anyone have a rough rule-of-thumb guide or meaningful comparison for the ratio of casual browsers to registered users on a site. I seem to remember reading that Lastminute had 8 squillion visitors but only Ms Lane Fox's grandmother once bought a return ticket to Cowes - or something like that. Seriously (and for the benefit of LM's lawyers...) I need some idea for a "typical" site (yes,yes, I know ... what does that mean) what a reasonable conversion ratio would be.

Thanks




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