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Subject: Ad rates query
From: Martin Lloyd
Date: Mon, 22 Jan 2001 11:23:57 -0000

If I had a mailing list that reached 6000 professionals in a single
profession what kind of ad rates / sponsorship fees would I be looking to
get ? How would this change if the 6000 were decision makers for purchasing
IT software?

What kind of offers have have people found easy to sell with this kind of
list ? Sponsored content, sponsored sections, 'banners' embedded in html
mail, what?

Any advice / rule of thumb appreciated. I'm afraid I can't be much more
specific about the exact list - but it is permission based / opt in / all
that good stuff.


Martin Lloyd

The Digital Agency
martinatdomino [dot] com
t. +44 (0) 1865 821 821
f. +44 (0) 1865 821 881

  RE: UKNM: More viral stuff......, Emily Dubberley

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