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Subject: No Subject
From: Anonymous
Date: Fri Jan 26 16:11:56 2001

But your perceptive comment about LMC would imply that simply having someone
as a registered visitor is no guarantee of anything other than having some
contact details that they may have requested you not to use for marketing
purposes. Fills up your database nicely and allows you to create wild
valuations for a company though. Perhaps it is a conspiracy between
accountants and hard disk manufacturers?


Robin Edwards
T: +44 1543 252370 F: +44 1543 420761
E: robinatclockworx [dot] co [dot] uk W: http://www.clockworx.com/ W2:

> -----Original Message-----
> From: Ben Rooney [brooneyatfirstpersonglobal [dot] com (mailto:brooneyatfirstpersonglobal [dot] com)]
> Sent: 22 January 2001 09:53
> To: uk-netmarketing from chinwag
> Subject: [uk-netmarketing] Piece of string question
> Anyone have a rough rule-of-thumb guide or meaningful comparison
> for the ratio of casual browsers to registered users on a site. I
> seem to remember reading that Lastminute had 8 squillion visitors
> but only Ms Lane Fox's grandmother once bought a return ticket to
> Cowes - or something like that. Seriously (and for the benefit of
> LM's lawyers...) I need some idea for a "typical" site (yes,yes,
> I know ... what does that mean) what a reasonable conversion
> ratio would be.
> Thanks

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