RE: [uk-netmarketing] Re: Piece of string question

[Sam Michel]

Hi Neil,


> -----Original Message-----

>

From: Neil [dot] McIntoshguardian [dot] co [dot] uk [Neil [dot] McIntoshguardian [dot] co [dot] uk (mailto:Neil [dot] McIntoshguardian [dot] co [dot] uk)]

> Sent: 22 January 2001 11:27

> To: uk-netmarketing from chinwag

> Subject: [uk-netmarketing] Re: Piece of string question

>

> I would imagine it varies, depending on what the site is selling

> and also on whether you mean registered users to be people who have simply

> given over some personal details, or who have actually parted with cash.

>

> If in the latter category, I got a press release from Autobytel

> the other day, titled "Autobytel's success to date revealed" which said

they had

> 900,000 unique visitors since August, and had generated 1,700 car purchase

> orders in that time.

>

> Even assuming all those orders go through to completion, my dodgy

> arithmetic makes that a browser to customer rate of 0.18%... would many

folk

> on the list regard this as success?


Doesn't it depend on the value (to Autobytel) of each transaction? If

they're making a couple of thousand dollars on each sale, then it's probably

a reasonable conversion factor. I'd be surprised if it was much higher if

the main trade is very high ticket items like cars....or am I missing

something?


Toodle Pip


Sam

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