[Previous] [Next] - [Index] [Thread Index] - [Previous in Thread] [Next in Thread]

Subject: RE: [uk-netmarketing] Re: Piece of string question
From: Sam Michel
Date: Mon, 22 Jan 2001 14:55:17 -0000

Hi Neil,

> -----Original Message-----
> From: Neil [dot] McIntoshatguardian [dot] co [dot] uk [Neil [dot] McIntoshatguardian [dot] co [dot] uk (mailto:Neil [dot] McIntoshatguardian [dot] co [dot] uk)]
> Sent: 22 January 2001 11:27
> To: uk-netmarketing from chinwag
> Subject: [uk-netmarketing] Re: Piece of string question
> I would imagine it varies, depending on what the site is selling
> and also on whether you mean registered users to be people who have simply
> given over some personal details, or who have actually parted with cash.
> If in the latter category, I got a press release from Autobytel
> the other day, titled "Autobytel's success to date revealed" which said
they had
> 900,000 unique visitors since August, and had generated 1,700 car purchase
> orders in that time.
> Even assuming all those orders go through to completion, my dodgy
> arithmetic makes that a browser to customer rate of 0.18%... would many
> on the list regard this as success?

Doesn't it depend on the value (to Autobytel) of each transaction? If
they're making a couple of thousand dollars on each sale, then it's probably
a reasonable conversion factor. I'd be surprised if it was much higher if
the main trade is very high ticket items like cars....or am I missing

Toodle Pip

Sam Michel, Chinwag - Internet Community
e: samatchinwag [dot] com http://www.chinwag.com
t: 0870 730 7313 f: 0870 730 7312

Chinwag, building focused digital communities

[Previous] [Next] - [Index] [Thread Index] - [Next in Thread] [Previous in Thread]