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Subject: Re: [uk-netmarketing] Re: Ad rates query
From: Andrew Petherick
Date: Mon, 22 Jan 2001 19:14:28 -0000

You might consider raising the value of your data substantially by getting
those on the list to opt in to a variety of subjects of interest to them.
Opt in lists provide marketers with much greater response rates and are far
more valuable as a result (around 0.25p).

We work with a number of partners (such as World Online), who via our opt in
partnership programme are vastly increasing the value of their data and
generating revenue from their userbase.

Andrew Petherick

----- Original Message -----
From: Charles Meaden <cmeadenatdigitalnation [dot] co [dot] uk>
To: uk-netmarketing from chinwag <uk-netmarketingatlists [dot] chinwag [dot] com>
Sent: Monday, January 22, 2001 4:35 PM
Subject: [uk-netmarketing] Re: Ad rates query

> At 11:19 22/01/01 +0000, you wrote:
> >If I had a mailing list that reached 6000 professionals in a single
> >profession what kind of ad rates / sponsorship fees would I be looking to
> >get ? How would this change if the 6000 were decision makers for
> >IT software?
> If we were looking to use the list we would ask the following questions
> 1. How current is the list and when was the last time it was cleaned of
> dead email addresses?
> 2. What was the response rate last time the list was mailed (if ever)?
> 3. What data do you hold on the person. Is it just an email address or is
> there a more complete picture?
> If the list hadn't been mailed before we wouldn't expect to pay very
> but to a warm list that had plenty of demographic information we would dig
> deeper into our pockets.
> Best wishes
> Charles
> Charles Meaden - Managing Director
> Digital Nation - Intelligent Internet Marketing
> T: +44 (0)208 864 5420
> E: charlesatdigitalnation [dot] co [dot] uk
> W: http://www.digitalnation.co.uk

  RE: UKNM: More viral stuff......, Emily Dubberley

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