Website gets shot down by rest of business SHOCK!!

[John Braithwaite]

Hi there


My baby is leaving me.... almost two years after I joined The Good Book

Guide, it has just been announced that the company is going into

receivership. If there's one thing that I have learned in the last 12 months

is that you cannot mess with the markets and that  individual success isn't

necessarily enough. We've had some close shaves, we could have been a

contender... but we were also, unfortunately, B2C. No one wanted to invest

in us as a concept (after last March), so someone (or a few) are going to

swallow us instead.


Growth was good (about 10% a month) I was spending about £4 per recruited

customer and we had done some neat deals. In 12 months we had captured close

to 1% of the online book market.... but that wasn't enough - the site wasn't

supposed to support the rest of the company so early on and couldn't.


This list has been a welcome relief to the fire-fighting that has gone on in

the background. Sometimes you learn more from these kind of experiences than

you do when things are cruising. I'll be back on this list soon and look

forward to future tussles.


Cheers


John B


P.S. If anyone is looking for a Marketing/Channel/Product Director/Manager

in their company with a wealth of online and offline marketing and project

management experience, then please send an email to

johnthebraithwaites [dot] co [dot] uk

 or leave a message on 020 7603 3532. Or perhaps

you just want to tell me that you knew it all along..... ?!