Re: [uk-netmarketing] RE: Autobytel

[David Cabrera]

FYI - A-B-T changes their business model back in October and now deal with

buyers direct



----- Original Message -----

From: John Braithwaite <

JohnBGBGdirect [dot] com

>

To: uk-netmarketing from chinwag <

uk-netmarketinglists [dot] chinwag [dot] com

>

Sent: Tuesday, January 23, 2001 9:51 AM

Subject: [uk-netmarketing] RE: Autobytel



Sam Said:

Doesn't it depend on the value (to Autobytel) of each transaction? If

they're making a couple of thousand dollars on each sale, then it's probably

a reasonable conversion factor. I'd be surprised if it was much higher if

the main trade is very high ticket items like cars....or am I missing

something?


JB writes:

Hi Y'all


Having entered discussions with A-B-T about 3 years ago when I was working

as the MarComms Manager for a large dealer group in London, their business

model really wound me up.... because the way it is structured means that as

long as they have a big market share in the Online car 'request' market,

they will only get bigger.


[Sam says: msg chopped]