Re: catching little children

[salinka]

charles,


when my group built http://www.harriskidzone.com, we had to adhere to the new

COPPA regulations here in the US. mind you, i would imagine that privacy

restrictions in the UK & the rest of the EEC to be a tad stricter perhaps. but

the US regulations are also stringent. 


essentially if you market to children under the age of 13 you need to obtain a

parent's confirmation. for example, when a child signs up, they need to include

their parent's email. an email is sent to the parent confirming/informing of

the sign up. the parent must respond to confirm their acceptance. in some cases

a signature is required particularly with sweepstakes & prizes. 


here's a link that discusses the US's COPPA rule. http://www.ftc.gov/privacy/ -

perhaps a similar department in the UK has information? if so, i'd be

interested in that link as well. :)


cheers,


sally krumholz

~~~~~~~~~~~~~~

senior producer

m|b interactive - new york

http://www.mezzinabrown.com


Subject: Re: catching little children 

From: Charles Meaden <

cmeadendigitalnation [dot] co [dot] uk

> 

Date: Tue, 23 Jan 2001 15:06:41 +0000 

X-Message-Number: 33

At 17:37 22/01/01 +0000, you wrote: 

>A client of ours has various children based web sites, and is starting to 

>think about data capture and using email to market to the little brats. 

>They've heard something about a law to do with capturing data from kids 

>under 13 yrs old. Does anyone know anything about this, or where I could 

>find any rules related to data/child protection?

>As far as I'm aware this relates to COPPA which is a piece of American 

l>egislation which came into effect in April 2000 which provides safeguards 

>to protect children's privacy on the Internet by regulating the collection 

>of personal information from children under age 13.

>Try http://www.kidsprivacy.org/whatis.html for more information

>Charles



Charles Meaden - Managing Director 

Digital Nation - Intelligent Internet Marketing 

T: +44 (0)208 864 5420 

E:

charlesdigitalnation [dot] co [dot] uk

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