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Subject: Re: [uk-netmarketing] RE: Piece of string question
From: Robin Edwards
Date: Wed, 24 Jan 2001 14:34:36 -0000

----- Original Message -----
From: "Anna Perrin" <Annaatflapjack [dot] com>
> Some companies use technology to be cool, and have no idea about the
> repercussions on its visitors. Boo learned a lesson from this. Users
> interact with a site through a lens, which can be their browsers,
> connection speeds. All of these things affect the experience, the
> and, in turn, purchasing. If your site is built in Flash, automatically
> around 20% of your visitors will never make a purchase. That's like
> a height restriction on a store door.

Ooh, heard that metaphor somewhere else...

I think regardless of the stats, which I fear over-simplify things,
measuring and analysing results is becoming essential for those who actually
want to make money from their e-commerce activities. If measuring where
people abandon their "cart" and drawing some conclusions (which will be
different for every site) means you can change things to make more sales
that's got to be a Good Thing(TM).

Whether or not doing the analysis is cost-effective, however, will also be
unique to each business.

BTW, does Buystream have a journo-filter that says ignore this one, he was
never going to buy the stuff anyway? Or picking out kids without the means
to buy the stuff, or competitors pinching ideas to improve their sites?


  RE: [uk-netmarketing] RE: Piece of strin, Anna Perrin

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