RE: [uk-netmarketing] Email list serving

[Sam Michel]

Hello Andrew,


That's a big, big question. Much depends on:


- how much control you want of your lists

- your priorities for branding

- what technical expertise you have in-house

- bandwidth/servers available

- how much time you have to manage list servers

- marketing priorities - do you need to segment lists?

- do your discussion lists need moderators?

- what tools/access do moderators have?


Unfortunately there isn't a really one size fits all, it depends largely on

what your objectives are. Chinwag has and still does use a variety of

platforms including: Macjordomo, Majordomo and now Lyris. There are many

alternatives, however, particularly if you're looking for a

marketing-specific system. So far, we've found Lyris to be very good,

although it does require a fair bit of knowledge and tinkering to configure

it and keep it running smoothly.


In terms of cash money, it depends on what branding you want. If you're

prepared to sacrifice all, you can go to:


Topica - http://www.topica.com

Egroups - http://www.egroups.com

ListBot - http://www.listbot.com


They all have different pros and cons.


<plug>

Chinwag has a fair chunk of experience in both email for marketing,

discussion groups and newsletter. Drop me a line off-list if you want to

chat about this further.

</plug>


Hope this helps.


Toodle Pip


Sam

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      Sam Michel, Chinwag - Internet Community

   e:

samchinwag [dot] com

    http://www.chinwag.com

         t: 0870 730 7313  f: 0870 730 7312


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> -----Original Message-----

>

From: Andrew Ogilvie [andrewoXtraordinaryNetworks [dot] net (mailto:andrewoXtraordinaryNetworks [dot] net)]

> Sent: 24 January 2001 18:29

> To: uk-netmarketing from chinwag

> Subject: [uk-netmarketing] Email list serving

>

> Who do you use for email serving - large discussion lists,

> newsletters and

> the like?

> Who do you get to run services like Majordomo, Lyris, Listserv -

> who do you

> recommend and what do you pay?

>

> Thanks!