RE: [uk-netmarketing] Re: Piece of string question

[Anna Perrin]

Tom wrote:

So let's get this straight - Buystream will only tell you about "real"

purchasers, (not people trying out the site, or whatever) but will tell you

HOW TO FIX EVERYTHING! Excellent! Well, that's all the design agencies

finished, then! We'll just shut up shop and go home. 



You obviously misunderstand what Buystream do.  Anyone with New Media

knowledge knows that a web design agency is the first point of contact for

building a site.  Then,  once your site is up and running,  Buystream's

software analyses and reports on visitor behaviour. E-tailers can even

customise and create reports from visitor data that are specific to their

individual business needs.  These reports not only show up potential

roadblocks on a site, but offer raw visitor data for targeted marketing

campaigns. For example, an e-tailer can determine which of their in store

promotions is driving sales of higher-margin products among repeat visitors.

Similarly offline stores consult designers, merchandisers,  logistics

experts, the list goes on.   Shouldn't the same philosophy be applied to an

e-commerce site?  Don't forget, you're building more than a site, you're

building a business. Buystream's software is another integral facet of the

sales process and should be seen as a business tool.  As a web designer you

have no reason to take such an aggressive tone   -  this software is

designed to work with and not against the creative process, what are you

suggesting? That on its own a design agency can increase a site's e-commerce

revenue?



Anna Perrin

Flapjack Communications

Tel:  020 7224 4554

Fax: 	020 7486 4959

E-mail:

annaflapjack [dot] com

www.flapjack.com


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