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Subject: Re: [uk-netmarketing] banner ads v PR
From: Xav Adam
Date: Tue, 30 Jan 2001 08:23:28 -0000


I say it depends how you define success.

PR and banner ads can be quite different.

If the PR brief has clear parameters eg to drive more traffic to the site,
you can possibly measure the two.
Usually PR (if done well) is much more encompassing and may include for
example attending events so it cannot be compared directly to banners.


Xav Adam
Xav Adam Public Relations

T 44 (0) 1892 617286
F 44 (0) 1892 617287
M 44 (0) 7887 955352

----- Original Message -----
From: Niki Hunter <nikiatgsc-ltd [dot] co [dot] uk>
To: uk-netmarketing from chinwag <uk-netmarketingatlists [dot] chinwag [dot] com>
Sent: Monday, January 29, 2001 3:13 PM
Subject: [uk-netmarketing] banner ads v PR

> Does anyone know if there is any evidence as to whether banner ads are
> or less effective than PR activity? Does this differ between b2b and b2c
> sites?
> Niki

  banner ads v PR, Niki Hunter

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