Re: [uk-netmarketing] RE: banner ads v PR

[David Cabrera]

PR and Banner (response) ads do very different things


Imagine you're watching East Enders and you see Ian Beale using the web site

killer4hire.com. Possible consumer takeout a) they must be value for money,

b) Cockneys use them so well hard, and c) if they accept the contract on

Phil Mitchell no job is to difficult for them


So you the viewer build up certain perceptions about killer4hire -

reputable, gets the job done, value for money - in other words a Bob the

Bullet type - we will fix them!


Then when Bob runs his banner ads with killer offers, he doesn't need to

explain who he is, he just communicates there's  never been a better time to

hire a trained assassin


Hope this helps



----- Original Message -----

From: Rupert Staines <

rupertvalueclick [dot] com

>

To: uk-netmarketing from chinwag <

uk-netmarketinglists [dot] chinwag [dot] com

>

Sent: Tuesday, January 30, 2001 11:56 AM

Subject: [uk-netmarketing] RE: banner ads v PR



> Does it not depend on what your campaign objectives are ?

>

> -----Original Message-----

>

From: Niki Hunter [nikigsc-ltd [dot] co [dot] uk (mailto:nikigsc-ltd [dot] co [dot] uk)]

> Sent: 29 January 2001 15:14

> To: uk-netmarketing from chinwag

> Subject: [uk-netmarketing] banner ads v PR

>

> Does anyone know if there is any evidence as to whether banner ads are

more

> or less effective than PR activity?  Does this differ between b2b and b2c

> sites?

>

> Niki