RE: [uk-netmarketing] Re: Online scratch cards and use of shockwave

[Rick Brownlow]

I could not agree with your more, as with all our promotions, we try to

create winners not losers.  Unfortunately for some clients the only way to

offer high value cash prizes (in excess of ?1,000,000) to a mass market is

to have high odds, however we always try to encourage clients to promote

with games that are designed in such a way as to create some winners.


As far as seeded decks v's probability based decks, it has always been my

feeling that players prefer to have control over their destiny, I also feel

that knowing that the card in their hand / on the screen is actually worth

say ?500, and all they have to do is scratch of the correct 3 panels from 9

to win (odds of 1:84 by the way), is preferable to cards such as the

national lottery instants where you have no control whatsoever of the

outcome, it's already a winner or loser when you buy it.


I do take your point though, there will a few people out there who don't

notice the difference.


Regards


Rick Brownlow

PIMS-SCA

Business Development Director


-----Original Message-----

From: Jason Dale [

jasonloquax [dot] com (mailto:jasonloquax [dot] com)

]

Sent: 29 January 2001 20:02

To: uk-netmarketing from chinwag

Subject: [uk-netmarketing] Re: Online scratch cards and use of shockwave



> Not wanting to be too contentious, but when you say every entrant has a

> chance of winning with Tombola, don't you mean that everyone has a chance

of

> winning before they get served up their card. As I understand once they

> receive the card players don't have the ability to change the outcome of

the

> result, the card that is served is already a winner or a loser.


I've absolutely no idea how Tombola functions - all I know is that as a

company

that run scratchcard promotions they have a good reputation, have made a lot

of happy winners, and have been very impressive in the way they've run their

games etc. Personal viewpoint of course.


Whether you're scratching 3/6 panels or 6/6 panels, the effect of

marketing/promotion isn't going to be much different - but given a

competition

with realistic prizes and people winning and commenting favourably compared

to one where the odds of success of the grand insured prize are 1:99,884,400

(example uproar lotto) ....


Which one do you reckon best engages the consumer?


Jason


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