UKNM: FHM Advertising

[Sam Michel]

Hello All,


I noticed a reference in New Media Age to FHM advertising appearing on a

children's website. I'm a little surprised that there hasn't been more made

of this. Not wanting particularly to highlight this specific snafu, but in

general are media owners paying attention to the ads which are delivered

alongside their content, particularly when they're being sold as part of a

network.


I was also a little surprised that the IAB hasn't commented on this, or

even suggested that the UK new media industry put it's house in order - I

don't know if the ASA standards apply to online, I guess they do, in which

case surely this contravenes them? If nothing else, it seems like a missed

PR opp. for the IAB.


Comments anyone?



Toodle Pip


Sam

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