uk-netmarketing Archive
[Previous] [Next] - [Index] [Thread Index] - [Previous in Thread] [Next in Thread]
| Subject: | Re: UKNM: Banner creative and Yell awards |
| From: | Ray Taylor |
| Date: | Fri, 17 Jul 1998 19:45:50 +0100 |
The best Web ad creative will:
1. Reflect the brand values of the client while adding to brand equity
2. Create immediate response from the target audience
3. Be a work of art in its own right
Well if all that lot ain't effective I don't know what it.
Ray Taylor
Replies
RE: UKNM: Banner creative and Yell award, Robert Hamilton
[Previous] [Next] - [Index] [Thread Index] - [Next in Thread] [Previous in Thread]
