Re: UKNM: Re: Banner ads ...

[Felix Velarde]

way back in the old days ;) when we launched the Snickers(R) MegaBite

web site we did the launch purely on-line through one-to-one

webmaster comms, newsgroup postings and listserv notices - traffic

went from zero to 140,000 page calls per week over nine weeks. There

was no traditional (off-line) PR until week nine, when the figures

got nebulous, and the url didn't appear on ads or wrappers until nine

months after that. That is about the clearest case study we've ever

had from the on-line PR point of view, and was a fundamental driver

when we set up Underwired Ltd in 1996. No idea if such an old case

works, but the client was overjoyed!


On 30/7/98 I read:


>On Thu, 30 Jul 1998, Matteo Berlucchi wrote:

>

>> Alternative web marketing strategies are proving more

>> effective at building quality traffic (newsgroups posting,

>>partnerships,

>> etc.).

>

>Interesting point Matteo. One question though: how can you *prove*

>that

>newsgroup posting and partnerships are effective? I have done my fair

>share of newsgroup posting, and while I find it a fantastic way to

>increase traffic, I'm not sure how easy it is to prove it works.


Felix Velarde


Managing Director Head New Media


[ success is about interaction ]

[ voice  + 44 (0) 171 737 7579 ]

[ http://www.head-newmedia.com ]