UKNM: RE: UKNM Digest V1 #224

[John Braithwaite]

> Jo

> 

> I would suggest:

> 

> Unless there is ACTUAL libellous comment, don't do a 'MacDonalds' and

> end up with a red face. Even if you win, you lose. Let the site get on

> with it and, if at all possible, contact the owners of the site and

> find out what their gripe/grievance is. They would probably jump at

> the chance of an 'interview' with the company concerned and then

> ensure that they sign legal papers ensuring that they 'print' what is

> said in the interview (and don't make it up). Also, they almost

> definitely have a bulletin board: get some members of the PR

> department / external agency (don't make it too obvious about who you

> are) to start posting on it and, without being too obviously

> 'pro-corporate' start to build bridges and ask indirect questions.

> If, however, the site is run by loons then something will have to be

> done about it and suggested methods are:

> 

> 1. Swallow pride, don't get involved, wait for any unsubstantiated

> slander and then sue the lot of them.

> 2. have at least three or four powerful PCs on the ready and then set

> them loose on the site, just sending requests day & night to keep the

> site 'busy' (again - this was not my suggestion and, if discovered,

> could be BIG trouble).

> 

> The most important thing is to contact the owners of the site and make

> sure that they know that you are there, that their comments will be

> watched and that they are responsible for the site. The net is at its

> most powerful when 'anonymous'.

> 

> JB

> 

> 

> >Date: Wed, 21 Jul 1999 11:53:44 +0100

>

>From: Jo Chipchase <jocan-u-hack-it [dot] com>

> >Subject: UKNM: Case studies - pro and anti company websites

> 

> >Thanks for all the "Website Sins" suggestions.  I've already

> submitted the

> >feature to Internet Money (it was on a tight deadline).

> >

> >I'm after something else now... (soooo demanding!):

> >

> >I'm writing a chapter about IT sector PR for "The Public Relations

> >Handbook", to be published by Routledge later this year.  I need to

> include

> >a couple of case studies about the effective use of pro and anti

> company

> >websites (anti could include the likes of Mac Spotlight and British

> >Scareways).  Does anyone have any suitable material?

> >

> >I'm also interested in your comments about how corporates should deal

> with

> >rogue (anti) websites.  

> >

> >

> >Jo. 

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