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Subject: RE: UKNM: viral marketing case studies/effectiveness tracking
From: Terry.Cawkwell
Date: Wed, 26 Jul 2000 12:10:00 +0100

**************************************************************************
You can always try a search for articles on the revolution site here
http://146.101.138.165/archive/searchpage.asp

The details about the virgin campaign are on there

Terry Cawkwell
Marketing Manager
www.npbs.co.uk

-----Original Message-----
From: Debbie Caldicott [debbieatmotionpixels [dot] co [dot] uk (mailto:debbieatmotionpixels [dot] co [dot] uk)]
Sent: 26 July 2000 10:38
To: uk-netmarketingatchinwag [dot] com
Subject: Re: UKNM: viral marketing case studies/effectiveness tracking


its webweekends.co.uk. marketingsherpa carries quite a few and is always an
interesting read. virgin net released figures on their cinema ticket
giveaway a little while ago - the response was something around the 20,000
mark i believe. achieved in a couple of hours.

----------
>From: aajgrayattalk21 [dot] com
>To: uk-netmarketingatchinwag [dot] com
>Subject: Re: UKNM: viral marketing case studies/effectiveness tracking
>Date: Tue, Jul 25, 2000, 1:43 pm
>

> I tried to find the same data and it's in limited supply. There's a small
> case study at www.marketingsherpa.co.uk for www.weekendsaway.com or
> something like that.
>
>> Content-Type: text/plain; charset=us-ascii
>>Content-Transfer-Encoding: 7bit
>>
>>anyone have an decent case studies (hopefully something a bit more
>>quantitative than the 'classic hotmail' stuff?)
>>
>>and/or effectiveness figures for any campaigns, with info on how
>>tracking was achieved?
>>
>>tnx


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