Re: UKNM: viral marketing case studies/effectiveness tracking

[Mark Bunting]

Levi's reckon they got 15 million impacts in early

1999 with their Flat Eric email teaser. Don't ask me

how they verify that figure though.


Levi's also make the point that you couldn't do

anything like that today - the market's got bored and

too scared about viruses for email executables to be

effective.


Mark



--- Debbie Caldicott <

debbiemotionpixels [dot] co [dot] uk

>

wrote:

> its webweekends.co.uk.  marketingsherpa carries

> quite a few and is always an

> interesting read.  virgin net released figures on

> their cinema ticket

> giveaway a little while ago - the response was

> something around the 20,000

> mark i believe.  achieved in a couple of hours.


[Sam says: msg chopped]


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