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Subject: Re: UKNM: dotcom advertising - or PR?
From: Paul Douglas
Date: Wed, 26 Jul 2000 14:21:46 +0100

Neil [dot] McIntoshatguardian [dot] co [dot] uk wrote:

> I'm afraid (judging by the calls/faxes/emails which flow in here) the
> *majority* is giving the industry a bad name. There are, of course,
wonderful
> exceptions who are professional and easy to deal with, but by and large
the standard is
> low, and getting worse.

I disagree. I think it's a minority, but they're the companies you
remember. The good PR firms don't hassle or send pointless releases and
so they're not always as 'visible'. The standard, at least as far as I'm
concerned, is improving, particularly now that <plug> there's an e-mail
discussion list solely for UK press and PRs working within the IT sector
at http://www.ukpress.org/ where both 'camps' can discuss how we can
work together to make sure everyone's happy. </plug>

> Some phone calls make for entertainment: "hi - we're a tech PR agency. We
> were wondering if the Guardian is planning to do anything on the internet
at
> all?"

Yeah, we do get that. I usually say "probably not".

--
Paul Douglas, Editor, .net
http://www.netmag.co.uk
http://www.ukpress.org


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