Re: UKNM: big ISP news

[Jim Sterne]

At 1:42 PM +0100 6/2/98, Richard Houston wrote:

>Hello all.

>

>If this is true, then it's a very bold move.

>Is it confidence, or desperation?

>

><QUOTE>

>Virgin Net to offer free Internet access:

>Internet service provider Virgin Net is expected to announce tomorrow

>that it is to offer free Internet access to all. The move will shake up other

>ISPs such as Demon and BT, who will be forced to adopt similar schemes

>of their own to compete. Revenue will come from advertising and premium

>services. (1/6)

></QUOTE>



The Web and TV are going to merge. There is no stopping them.

The TV model is free access (aside from licensing) and all

supported by advertising. Why not the Web?


I figure we'll end up with three levels of Web access:


  1) Free. Put up with the ads and all the content you can drink.

  2) Paid. Faster response, no ads. For people who are a bit

     more serious about their connection.

  3) Premium. Higher feed for higher bandwidth. For businesses

     that depend on the Web for commerce and communication.


Think:


  1) TV

  2) Cable

  3) Pay-per-view



So... BT and Demon will have to come up with competitive

services, but they do not have to dismantle the systems

and services they have in place already.




------------------------------------------------------

Jim Sterne                    http://www.targeting.com

jsternetargeting [dot] com

                 Target Marketing

Author: "World Wide Web Marketing"     +1-805-965-3184

"Customer Service on the Internet"          Consultant

and "What Makes People Click - Advertising on the Web"

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