Re: UKNM: Internet marketing to a 'pink' audience

[Craig Pickup]

Jo wrote:


> I wonder if anyone can help?  An aquaintance of mine is considering setting

> up an Internet business selling clubwear targeted at a gay audience.  She

> has asked me to seek statistics regarding the on-line gay community in

> Europe.  Does anyone know of any relevant statistics or resources?  This

> isn't the sort of thing to be found at isoc.org...


No statistics but from my experience of online users there is a greater

percentage of the gay community online than there is of the non-gay community.


> Also, does anyone have any comments on the likelihood of this venture

> succeeding?  I've advised her to back it up with retail via standard

> channels.


One of the things the Internet is good for is the niche marketing to a dispersed

audience and you certainly have that with this sort of target market.


Craig Pickup