RE: UKNM: Hotmail

[Anil Pillai]

Maybe you should check Hotmail's shadow Nightmail at


http://www.nightmail.com for ideas along this line!



Regards,

Anil


******************************

Anil Pillai

Manager

Strike One

Unit 6, 225-227 Walmer Road,

London W11 2HD,

tel:	0171 221 5322

fax:	0171 221 5563


http://www.strike-one.com

anilstrike-one [dot] com

******************************



> -----Original Message-----

>

From: manoupostmaster [dot] co [dot] uk [SMTP:manoupostmaster [dot] co [dot] uk]

> Sent:	Thursday, June 25, 1998 6:03 PM

>

To: uk-netmarketingchinwag [dot] com

> Subject:	UKNM: Hotmail

> 

> Freddy;

> 

> When Microsoft bought Hotmail for a zillion dollars during XMas '98, it

> wasn't so Bill could have his own free Web-based email account.  They

> wanted the users to 1) flog Microsoft products to, 2) say they have the

> World's largest Web-based email service, 3) direct users to the MSN

> community, 4) make $$$$ from ad sales.

> 

> We knew that sooner or later the Microsoft/Hotmail monster was going to

> raise its ugly head in Europe, attempt to bully or gobble-up similar UK

> and

> European companies (buy 'em or stomp on 'em) and flex American muscles.  I

> though it would be in July or August...well...if you read the Evening

> Standard yesterday, you must have seen the super duper big Hotmail ad...

> 

> Now, we all can conclude that 'hotmail' can also be confused for

> 'hotMALE',

> so in a fit of paranoia by Microsoft, the ad showed a close to naked babe

> posing suggestively with the caption:

> 'the_web_babe@hotmail'...hmmmm...yes,

> sex does sell, and sell well, especially on the 'net...but for email???  I

> showed the ad to me mum and sister...they thought it was a cybersex

> service...basically, the ad was quite insulting to women.

> 

> Using sex to sell a service is nothing new in the states, I wonder how it

> will go over here.  Obviously the target of the ad is the 18-35 year old

> bloke (the ad was in the footie section...obviously)...my problem is that

> we have excellent homegrown Internet services...should we succumb to this

> American BS or should we band together and fight back...but how???

> 

> Manou Marzban

> BiblioTech