Re: UKNM: Publishing on the internet

[Nick]

Hi Roger


There are certainly more appropriate people to field this - (hi Dom, Ben,

Jane, Simon, Ellen) -  but off the top of my head publishers are doing a

number of

things:


a) most publishers use the web as a marketing medium

(http://www.bloomsbury.com/, www.virgin-books.com,

http://www.penguin.co.uk/)

b) some, eg HarperCollins' (http://www.harpercollins.co.uk/) lauded

FireandWater site, have added value content sites to support their print

product; others are considering eg online education resources to complement

their books, targeted either at end users or the bookseller who shift units

/ teachers who actually use the books

c) scientific publishers make their journals/articles/dbases available

through sites such as BioMedNet (www.bmn.com), Chemweb (www.chemweb.com) and

Highwire Press (www.highwire.com) for a fee or to support print subs; larger

STM publishers (Elsevier, Academic Press) set up their own destination sites

(http://www.sciencedirect.com, http://www.idealibrary.com/), typically

funded by bundled print/online subscriptions

d) reference publishers have a new outlet in Xrefer (www.xrefer.com) which

aggregates third party publications and has an ad revenue model

e) Chadwyck-Healey (http://www.chadwyck.co.uk/) have been leading the way in

putting their own, and aggregating third party, more 'arts/lit/cultural'

content into a portal with a subs model


Like the rest of the world, publishers are using the web as a marketing

medium with

an eye to which revenue models can be supported, ranging from affiliate

ecommerce thru taking direct orders to pay-per-view and subscription models;

and at the same time playing off the merits of their own web presence and

joining content aggregators. Which I guess means the dipping of toes in

water.


Of course there are now people publishing just digitally. Individuals and

new online ebook ventures - which looks a lot like vanity publishing, but

also companies taking the business of publishing learned articles entirely

online,

making everything from submission to peer review and publication available

seamlessly (www.BioMedCentral.com)



Make of that what you will. Research on all of this? No idea.


Nick Evans

Editorial Producer, Clickmusic

e:

nickclickmusic [dot] co [dot] uk

w: http://www.clickmusic.co.uk

p: 0207 727 7500

f: 0207 727 7200

a: 99c talbot road, london, w11 2at


------------------------------


Date: Mon, 19 Jun 2000 17:20:43 +0100

From: Roger Doddy <

rdoddyharper-kay [dot] com

>

Subject: UKNM: Publishing on the internet


Does anyone know of any research into what traditional publishers are doing

on the internet? Everyone is an accidental publisher on the net so how do

they view it - chance to re purpose physical print and get more value out

of the same copy or a means of introducing new revenue models or getting at

new markets? I have my own views but I would love to plug in to other

views.


Regards Roger Doddy


HarperKay

Business solutions for the digital economy

Zenith House

350-356 Old Street

London EC1V 9NQ

Tel: 020 7684 5447   Fax: 020 7684 5448


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