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Subject: RE: UKNM: They're dropping like flies.....
From: Lee.Rickler
Date: Sun, 25 Jun 2000 21:25:53 +0100

No Lee, (such a cool name!!!!!), i don't "do" audience analysis as such,
but let's put it this way ...
How many people here use Somerfield as their main grocers?

I don't even know where my local one is.

<!- Lee Rickler ->
<!- Technical Director ->
<!- Joshua Active Media ->


Lee Bryant
<leeattmg [dot] co.u To:
"'uk-netmarketingatchinwag [dot] com'" <uk-netmarketingatchinwag [dot] com>
k> cc:


I know this may not seem earth-shatteringly important, but your equation of
weekly Somerfield shoppers == low computer usage is breathtaking in its
ignorance. I hope you don't do audience analysis or targeting for your
clients!

For what it's worth, I use Tesco direct but here in Brixton the stock
control is awful [Thanks BTW to FOE for the chance to moan about this by
email yesterday !] so I am waiting for Sainsburys extend their service from
Clapham (the couscous is soooo much better darling).

However, I agree with you, Lee (you have an excellent first name BTW), that
it is all about quality and service not first-mover advantage.

Ciao 4 now,

Lee Bryant


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