RE: UKNM: Publishing on the internet

[Stewart Dean]

>From my experience (no details) one thing about traditional publishing

houses, as well as other media production companies like TV production

companies is clear. They have a much better understanding of content than

new media houses.


My suggestion to any .com or agency contemplating creating their own content

is, unless you have staff who have worked on magazines and a full content

production team, would be be to out source it to an experienced publishing

company.


Repurposing magazine copy isnt that a good idea but, ironically, TV scripts

work quite well (once you've subed them). They have the right about of

length and punch for the web. I would also say it's best to create

complimentary content and ensure anything a publishing company does on the

web is closely integrated with the paper magazine with staff writers and

editorial team in charge of content.


>

Stewart Dean - SDeanscient [dot] com - Customer Experience

> Scient(R): The eBusiness Systems Innovator(TM)

>

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Belegendary-in-londonscient [dot] com

> -----Original Message-----

>

From: Roger Doddy [rdoddyharper-kay [dot] com (mailto:rdoddyharper-kay [dot] com)]

> Sent: Monday, June 19, 2000 5:21 PM

> To: Uk-Netmarketing (E-mail)

> Subject: UKNM: Publishing on the internet

>

>

> Does anyone know of any research into what traditional

> publishers are doing

> on the internet? Everyone is an accidental publisher on the

> net so how do

> they view it - chance to re purpose physical print and get

> more value out

> of the same copy or a means of introducing new revenue models

> or getting at

> new markets? I have my own views but I would love to plug in to other

> views.

>

> Regards Roger Doddy



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