RE: UKNM: What's in a name

[Wallace, Darren]

<Ray said>


> I have heard a lot of people argue that, because Amazon is a 

> great name and

> has nothing to do with books, then it follows that you can 

> come up with

> anything meaningless and make it work - like "bigbluebog" for 

> instance.

> People who argue along these lines are missing the point.


The point I was trying to make was that the name chosen doesn't have to

directly relate to the intitial product/service offered.

In fact, it can be a curse if it does, on the basis that Amazon have since

widened their product offering to include music, dvd/video, auctions etc.


If they have been greatbiginternetbookstore.com the expansion into other

markets would have been that much more difficult. 


That said, they clearly still have a way to go...your comments refer to

Amazon as purely a book etailer. 


Cheers,


D.


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