Re: UKNM: What's in a name

[Ian Fenn]

At 14:39 26/06/00 +0100, Ray Taylor wrote:

>Amazon has created a very strong brand in a short space of time for the

>following reasons.

>

>1. It's a well-chosen name

>2. It has been marketed very well - initially all online

>3. Excellent customer service has led to a trusted, reliable brand


Excellent customer service? Ray, have you been smoking wacky baccy? Amazon 

has better customer support than most, but it's certainly not excellent.


All the best,


--

Ian


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