RE: UKNM: deja boo?

[Richard Johnson]

         Reply to:   RE: UKNM Digest V1 #538

Hi on Friday


I was interested to read Ian's postmortem account, but I disagree on some

fundamentals.


Surely it's easy to get people to buy anything from your site once - you

just use somebody else's money to subsidise the selling price to a level

the punters cannot ignore (sic).


The trick is to get them to come back and buy regularly, while being able

to sustain your business model; that means offering a balance of price,

choice - or range - and service.


So fulfilment becomes the key to ensuring customer return (to the site)

levels; can you deliver what they want, when they want, every time?


It's here that the offline expertise of traditional logistics companies

needs to be harnessed, not as a bolt-on, but as an integral part to the

whole e-solution.  How can a dot.com start up expect to create the

infrastructure necessary to achieve satisfactory fulfilment levels from a

standing

start?


Richard Johnson

Business Development Manager

Media Works Corporate Communications Ltd

tel:  0113-399-3000


www.aardmarket.com

www.internetlogistics.com


 p.s.  on banner ads, get a pro to design them; what do yacht people know

about banner design?


owner-uk-netmarketing-digest wrote:


>Date: 29 Jun 2000 15:13:51 +0100

>

From: Ian Tester <iantbreathe [dot] com>

>Subject: UKNM: deja boo?

>

>interesting sites, but all of them demonstrate fundamental flaws in

selling

>on the web /creating useful lifestyle sites, both of which boo tried to

do,

>but couldn't


[Sam says: Tim's lengthy msg chopped for brevity]



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