RE: UKNM: The BBC

[Blair, Brian]

If i use top gear as an example


the top gear site is principally aimed at everyone who may buy a car


the magazine and tv prog is aimed at those who are interested in cars


my take is that beeb.com is not singing from the same hymn sheet as the mag

and tv brands


I like cars, read top gear mag and watch the prog, but the topgear.com site

offers little, just some contextual content to push me towards a retailer

and if i am not interested in car purchase (now) then what else is there? -

not much


the magazine and prog has been at the forefront in acting as a spokesperson

for the uk car industry, getting car prices down and attacking anti-car

policy - the website has not - aint that the whole idea of the blimmin

"interweb"?


the weatherman

modem media


-----Original Message-----

From:

Neil [dot] McIntoshguardian [dot] co [dot] uk

 [

Neil [dot] McIntoshguardian [dot] co [dot] uk (mailto:Neil [dot] McIntoshguardian [dot] co [dot] uk)

]

Sent: 29 June 2000 14:51

To:

uk-netmarketingchinwag [dot] com

Subject: UKNM: The BBC



Doing some research for a piece, I was surprised at the depth of anti-BBC

feeling among the ranks of UK online entrepreneurs. There seemed to be a

sense

that the BBC was somehow muscling in on "their" territory with the likes of

the

Top Gear site, and others aimed at various markets from kids to cooks. One

likened the BBC to Microsoft, killing off whole markets with their marketing

muscle.


Have I been hopelessly naive in being surprised by this, or is this all

really

just vested interests and sour grapes? The BBC is, after all, doing what it

does

pretty well online. I'd love to find out what the list's impressions are,

off

the record, of course :-)


Neil Mc


===================

Neil McIntosh

Deputy editor, Online

The Guardian, London

t: 020 7239 9925



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