Re: UKNM: Re: marketing spam

[Ross Sleight]

Lee -


If you know people who have requested more information from you, then

your e-mail is providing a useful and applaudable service


If you know people but they haven't requested more information from you,

then this is direct marketing 'junk mail' and works on a similar

principle as list buying in trad DM (which technically is actually

buying a group of people that you think would like to know about your

product because they have registered an interest this area/similar

products elsewhere - e.g. Targeting AMEX at an Access card holder).  Its

acceptable in my mind, but only just - and the deal you offer them had

better be good.  Better use here would be a PR release or editorial, or

content distribution deal on top music sites etc.etc.


If you don't know people (and obviously they haven't requested info from

you) then you are sending unsolicited e-mail and spamming them.  Prepare

for the consequences. 


Hope this provides a good topic of debate!


Ross



> The new Summer Festivals site is now up and running @

> 

> http://www.summerfestivals.com

> 

> This is a true statement of fact that I have sent to an enourmous amount  of people that I either know or think would like to hear this news. On the same lines, is this marketing or spamming ?

>